NescaféNescafé logo.pngLogo used todayProduct type CoffeeOwner NestléCountry SwitzerlandIntroduced 1938; 80 years agoMarkets WorldwideTagline It all starts with a NescaféWebsite Official websiteNescafé is a brand of coffee made by Nestlé. It comes in many different forms. The name is a portmanteau of the words "Nestlé" and "café".[1] Nestlé first introduced their flagship coffee brand in Switzerland on 1 April 1938.[1]Contents1 History2 Marketing3 Lawsuits4 Influence in the world5 See also6 References7 External linksHistoryThe logo of Nescafé used in 1984–1998.Nestlé began developing a coffee brand in 1930, at the initiative of the Brazilian government, to help to preserve the substantial surplus of the annual Brazilian coffee harvest. Max Morgenthaler led the development project. Nestlé introduced the new product under the brand name "Nescafé" on 1 April 1938.[1] Nescafé is a soluble powdered coffee that became an American staple during World War II. Collage canteen.