Food is good .The Pleasures of Eating’ have undeniably altered the manner in which I will forever view fast and processed foods. After reviewing the two readings, I am convinced that fast and processed food consumers are the victims of large franchises seeking to make a quick buck at the expense of the consumer’s health. Fast food and processed food consumers are ignorant of the quality of the food that they choose to purchase, solely depending on franchises for the information. Franchisees, on the other hand, choose to conceal this information as revealing it would spell huge losses. They manipulate and decorate food items so as to get consumers to purchase them, with no regard for the health implications they subject their consumers. Food: 3 Service: 2 Atmosphere: 3